Who is the architect? Who is Genius? – the mythical figure who has been the central part of the logo of the Danish Association of Architects since the beginning of the 20th century ?
We will meet online to discuss questions related to a new imaginary logo. Our aim is to initiate a discussion about the image of the Architect, and we hope to engage as many voices as possible by launching this call and later by having a shared discussion around the exhibited logo-proposals.
According to philosopher Christine Battersby, the way we understand the term genius is rooted in 19th century Romanticism, which admired originality and creativity in the individual. The romantic notion of genius referred to men of great intellectual and artistic capacities, who were in touch with their feminine side – for great art requires sensitivity, emotionality and love.
At this open online meeting the Diversity & Equality Platform and Building Diversity invite you to a launch and sharing of knowledge related to the call “Who is the Architect?” to motivate the call in a historical and symbolic context.
The open call for a new imaginary logo for the Danish Association of Architects is initiated by the Diversity & Equality Platform in collaboration with Building Diversity (the former Sexism in Architecture).
Programme for the launch meeting:
- Welcome – and why the call for an imaginary new logo? by MAA Christine Bjerke, Diversity & Equality Platform and Building Diversity.
- The Image of the Architect – a Short History of the Architect as ‘Genius’
by MAA Mette Johanne Hübschmann, PhD Felllow, The Danish Royal Academy, Architecture, Design, Conservation
- How to work with graphic design, logos and symbols? A dialogue with Kristian Bøjlund,
Partner, e-Types.
Sign up for the event: Send an email to sh@arkitektforeningen.dk
