NYHED 08.04.22

Open call: Who is the Architect?

The Diversity & Equality Platform invites in collaboration with Building Diversity to an open call for an imaginary new logo for the Danish Association of Architects. All MAA's and collaborators are invited to propose ideas.

The romantic notion of genius referred to men of great intellectual and artistic capacities, who were in touch with their feminine side.

The open call for an imaginary new logo, representing the association now and in the future, aims to start a broader conversation around the image of the architect and the notion of ‘genius’ as a historical and present figure of the architect.

The current logo from the beginning of the 20th century (renewed in 2019) acts in this way as a point of discussion to have a qualified discussion around the role and agency of how the architect and the community of architects can be portrayed in 2022.

Behind the call stands the Diversity & Equality Platform and Building Diversity (former known as “Sexism in Architecture”.)

“The logo of the association has a strong symbolic impact on the understanding of the architect and who the architect is. With this call we aim to challenge the logo that represents the perception of the architect about 100 years ago – as the stand-alone, unique genius, and invite to an open discussion about, what the logo can represent in 2022? Not only in a gendered context but in particular also in a broader diversity context and a focus on the individual in relation to the professional team or community. Our motivation is that as many as possible would like to participate in the open conversation,” says Christine Bjerke, MAA and member of the Diversity & Equality Platform and Building Diversity.

Who can participate:

All members of the Danish Association of Architects can participate. Non-members can participate in teams with at least one MAA.

The participants are welcome to form multidisciplinary groups with, for example, a graphic designer.

Format:

The format of the imaginary new logo is completely up for interpretation – but the submission may maximum cover 1 x A3 page.

Please include:

  • Name(s)
  • Contact information (name, phone number, email)
  • Brief text description including how the proposal sees the question of ‘who is the architect?’ (max 150-200 words)
  • Logo design

Important dates

New deadline for digital submissions of logo proposals 
Sunday May 22.th 2022, 23:59: 
E-mail submission to logo@arkitektforeningen.dk

Open in person event ‘pecha kucha style’
Monday May 25.th 2022, 17:30-19:00

– Discussion, exhibition and celebration of submitted logo proposals.
Programme will be avalible soon

 

Launch Meeting: “Who is the Architect?

At this open meeting the Diversity & Equality Platform and Building Diversity invite to an unfolding and discussion about the call “Who is the architect?” to launch and motivate the call in a historical and symbolic context.

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